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Event Details
Hands On PR and Social Media for the Web 2.0 World
Tuesday, January 27, 2009 / 9am-4pm- Phoenix, Arizona
Communicating
with others has expanded beyond traditional media like TV, radio and
print. What does it take to get your message heard on Facebook, Twitter,
Blogs…how do you even grasp all these new ways to communicate? Every
day, people are telling you why you and your company SHOULD be using
social media, but no one is telling you HOW to use it.
In this 1 day intensive
workshop, students will actively participate in learning how to find
the right way to get their message heard, including new techniques for
public relations and social media. Whether you have an in house
marketing and pr department or you’re a staff of one, you always need
to be a brand ambassador. Bring your laptop, you'll be setting up your own accounts as we go. We’ll start at the beginning- the only
qualifications you need are an eagerness to learn (though there are
some requirements). You’ll be taught by a practitioner with a history of success in the field.
You’ll learn to create, use and manage your Passpack, Twitter, Myspace and Facebook accounts. Lastly, you’ll create and learn how to use a Wordpress blog,
as well as be given the Press Center theme for wordpress, so your
business can build an online press center. Want more specifics? Check
out our schedule, then register for either one or both days.
Schedule
Day 1 (Tuesday, January 27) 9am-4pm:
- Intro to Passpack
setting up your account
choosing safe passwords
daily password habits
keeping your online identity safe
- Intro to Flickr
creating an account
uploading your first photo
tagging photos
creating sets
using flickr tools
linking to photos
- Intro to Facebook
setting up your account
choosing a name
privacy settings
uploading images
adding Facebook applications
adding Facebook friends
forming Facebook Groups
- Intro to LinkedIn
setting up your account
choosing a unique URL
privacy/comment/friend settings
adding widgets
using bulletins
- Intro to Twitter
setting up your account
choosing a name
adding friends
how to access twitter
how to use summize
- Intro to Wordpress
setting up an account on wordpress.com
choosing a theme
adding a post
editing a post
approving comments
adding widgets
the press center theme
- How do different social media tools work together?
When & Where
Jobing.com
4747 North 22nd Street
Phoenix,
85016
Tuesday, January 27, 2009 from 9:00 AM to 4:00 PM (MT)
Add to my calendar
Hosted By
Are You Socially Acceptable
Are You Socially Acceptable takes the PR and Social Media technologies everyone has convinced you to use and teaches you how to actually use them.
Charlotte Risch of Phoenix based P.R. firm The Media Push, Amanda Blum of marketing and design firm Howling Zoe Productions and Amy Vynalek, of AV Communications LLC, specializing in helping non-profit organizations come together to teach Valley businesses how to best publicize themselves in the Web 2.0 world.
A former television writer and producer with Emmy nominations to her name, Charlotte brings 15 years of experience to the plate. While her current focus is small businesses, she has worked with companies from Subway to the Fiesta Bowl, bringing her amazing ability to garner attention for her clients by developing relationships with the media. A regular contributor to The Valley PR Blog, Charlotte is very active in the community, including mentoring through the Pat Tillman Foundation, Recording for Blind and Dyslexic and raising money for the Cystic Fibrosis Foundation.
A graduate of
Rhode Island School of Design, Amanda has been helping small businesses and non profits find new and creative ways to reach their target demographic for over 10 years. Working with a diverse group of clients including
restaurants,
boutiques,
artists and
web 2.0 companies, her advertising campaigns have won awards from the Arizona Newspaper Association. Amanda has been active in community volunteering for almost 20 years.
Amy Vynalek, owner of AV Communications LLC, specializing in helping non-profit organizations. Amy has more than 15 years experience in marketing, mostly as a senior station manager at television stations in Arizona and volunteering with countless non-profit organizations. Amy’s creativity won a regional
Emmy award, three additional Emmy nominations, and three national Silver Medallions. She’s served on the Board of Directors for Women’s Metropolitan Arts Council and
Save the Family and has volunteered with numerous organizations throughout her career.
Communicating
with others has expanded beyond traditional media like TV, radio and
print. What does it take to get your message heard on Facebook, Twitter,
Blogs…how do you even grasp all these new ways to communicate? Every
day, people are telling you why you and your company SHOULD be using
social media, but no one is telling you HOW to use it.
